Keep distance – 6 Feet! , Let’s play the online beat!

Digital Marketing Agency

How cover-19 is changing the methods and way of doing business?
Where a lot of business people are suffering, many have come up with new ways to earn.
When we were in lockdown, you must have noticed how the demands of groceries were going through an app and were a necessity.

First, let us establish the advantages of doing business online!
  1. No need for a big office.
  2. No need for maintenance of the office.
  3. Your product shelf life is your only limit or marketing (for example, if your product expires in 7 days then you can sell at max where your product can reach in 3 days and if it is non-expiring product then the world is your market)
  4. Promote you vocal for local to GLOBAL (By this method automatically many businesses will capture the demand at each and every corner)
  5. Online payments make your accounting part much clearer and easy.
  6. Time of customer & seller both is saved
  7. Money is saved while selling online as the cost automatically comes down except for the transportation part!

Now that we have established what are the advantages of doing business online, the second question might come to your mind is that “HOW, WHY, WHEN, WHERE, WHAT WILL BE THE COST TO SET UP, etc, etc!”
So there are a lot of ways through which you can tap into the online market!
  1. Become a seller on an established portal (AMAZON, GROFERS, UDAAN, URBAN CLAP)
  2. Your own e-commerce or website with a payment gateway.
  3. Your own App
  4. Social Media (Not the best idea but today many businesses are thriving on this alone and doing good)

Now if you are expecting that you will upload your products and services on any of the given portals and you will get a lot of orders instantly, then you are expecting wrong! Like every other aspect of the business, you have to do marketing (paid or unpaid that is up to you!) and find tricks to reach your customer and be found easily before your competition (It will be the next blog topic).

#letsdoittogether #cpbgdigital #localforvocal #global #digitalmarketing #digitalmarketingagency

Comments

Post a Comment

Popular posts from this blog

Facebook Ads VS Google Ads — Digital Marketing Agency in Ahmedabad

Image
  Facebook Ads VS Google Ads — Digital Marketing Agency in Ahmedabad After you have segregated the lead generation into two parts is paid and organic then comes the battle between the two major giants of online advertisement i.e. Facebook ads and google ads. Now Google has its partner and dominates the search engine while facebook has many sub social media companies such as Instagram etc. and dominates the social media marketing platform. So now it is up to you to decide where to invest your money in terms of ads when you need a good ROI. There are multiple factors that need to be kept in mind for example:- Facebook Ads They are the best for creating awareness. With these ads, you can reach people on Facebook. The average required budget is comparatively smaller. The demographics of Facebook ads mainly are based on interest & age. Google Ads This is best for reaching people who are ready to buy as they will type in the keyword and your ad will display. Can reach people with a g...
Read more

What is Contextual Marketing?

Image
  Digital marketing agency Target-based advertisement according to user information is called Contextual marketing, it can be online and mobile marketing. Displaying the right content at the right moment based on user search history and other parameters (basically behavioral targeting). The idea is to offer users the ad in which they are already interested. The goal is to present ads to customers representing products and services they’re already curious about . for instance, a customer performs an online look for commuter cars and fuel efficiency. Then when the user is browsing the ads related to cars will be displayed alongside the browsing section. The customer, already brooding about saving fuel on their commute, clicks on the ad to see out the newest hybrids. Gather data on customers’ interests, also as information on how that data is suffering from context (home vs. work, geographic location, etc.) use statistical methods and software to collect data about click-thru and...
Read more

Should you adapt to an online business for your retail business by making your own e-commerce website

Image
Digital Marketing Agency Not all days are the same! The world is changing constantly and businesses also for example online and offline shopping. Consumer’s perspective is also changing and no longer see the distinction between online and offline shopping. Technologies are also opening up exciting new possibilities for retailers. From pen nip to pant zip everything is available online. Like ab to #vadapav bhi online bik rha hai. Everybody knows that retail stores have a good business and opportunity to grow, no matter what you sell; there will always be people near you willing to buy your products or services. But a retail store has its own geographical location limitation and if you want to go global, there are no limits to the internet. Retailers understand making the most of new opportunities is not about gadgets or technology. After all, It’s about human nature. Retailers should be looking at how they are interweaving digital tools like mobile, context, platforms, marke...
Read more