CPBG Digital Marketing

  Facebook Ads VS Google Ads — Digital Marketing Agency in Ahmedabad After you have segregated the lead generation into two parts is paid and organic then comes the battle between the two major giants of online advertisement i.e. Facebook ads and google ads. Now Google has its partner and dominates the search engine while facebook has many sub social media companies such as Instagram etc. and dominates the social media marketing platform. So now it is up to you to decide where to invest your money in terms of ads when you need a good ROI. There are multiple factors that need to be kept in mind for example:- Facebook Ads They are the best for creating awareness. With these ads, you can reach people on Facebook. The average required budget is comparatively smaller. The demographics of Facebook ads mainly are based on interest & age. Google Ads This is best for reaching people who are ready to buy as they will type in the keyword and your ad will display. Can reach people with a googl

  Digital marketing agency Target-based advertisement according to user information is called Contextual marketing, it can be online and mobile marketing. Displaying the right content at the right moment based on user search history and other parameters (basically behavioral targeting). The idea is to offer users the ad in which they are already interested. The goal is to present ads to customers representing products and services they’re already curious about . for instance, a customer performs an online look for commuter cars and fuel efficiency. Then when the user is browsing the ads related to cars will be displayed alongside the browsing section. The customer, already brooding about saving fuel on their commute, clicks on the ad to see out the newest hybrids. Gather data on customers’ interests, also as information on how that data is suffering from context (home vs. work, geographic location, etc.) use statistical methods and software to collect data about click-thru and conversi

  The game is ON or OFF — Digital Marketing Agency in Ahmedabad SEO is search engine optimization and is used to rank higher in organic search of browsers. There are mainly 2 types of SEO i.e. ON page and OFF page SEO. All work that is done on a website for SEO is called ON page SEO and all the work regarding a website that is done on other websites is called OFF page SEO. We are going to list down the key difference between both of them. It is essential for SEO that you do both. ON Page SEO Tells the crawlers what our website is all about, is relevant to the keywords, and is quick and handy to do. It is comparatively less time taking and can be done very quickly if you are skilled. Mostly on-page SEO is done once a week or when a new page or keyword is added. OFF Page SEO Tell the crawlers how important a website is in terms of authority & popularity. Needs time to build and is related to backlinks. This takes time as you might need to create content for submissions and ppt, etc.

  Today while doing digital marketing we do both blogging and vlogging. Today there are multiple platforms to blog like medium, WordPress, Blogspot, and multiple platforms to do vlogging such as youtube, Instagram, Tumblr, etc. Digital marketers are using these platforms for multiple backlinks and connections. In this blog, we will be sharing points on how blogging and vlogging are different and which is the best for you. Blogging:- Equipment cost for blogging is almost close to 0 as there is no fancy equipment required, just you plain laptop or tablet will do for blogging. Believe me, I have seen people microblogging from mobile phones too. You cannot stream live or get on an online event like in the case of vlogging and that is a big disadvantage in terms of comparison. When it comes to selling products the details can be specified in writing but we all know that a video will always triumph the appeal of written content. So when you are trying to sell a product or service it is bette