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Facebook Ads VS Google Ads — Digital Marketing Agency in Ahmedabad

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  Facebook Ads VS Google Ads — Digital Marketing Agency in Ahmedabad After you have segregated the lead generation into two parts is paid and organic then comes the battle between the two major giants of online advertisement i.e. Facebook ads and google ads. Now Google has its partner and dominates the search engine while facebook has many sub social media companies such as Instagram etc. and dominates the social media marketing platform. So now it is up to you to decide where to invest your money in terms of ads when you need a good ROI. There are multiple factors that need to be kept in mind for example:- Facebook Ads They are the best for creating awareness. With these ads, you can reach people on Facebook. The average required budget is comparatively smaller. The demographics of Facebook ads mainly are based on interest & age. Google Ads This is best for reaching people who are ready to buy as they will type in the keyword and your ad will display. Can reach people with a g...

What is Contextual Marketing?

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  Digital marketing agency Target-based advertisement according to user information is called Contextual marketing, it can be online and mobile marketing. Displaying the right content at the right moment based on user search history and other parameters (basically behavioral targeting). The idea is to offer users the ad in which they are already interested. The goal is to present ads to customers representing products and services they’re already curious about . for instance, a customer performs an online look for commuter cars and fuel efficiency. Then when the user is browsing the ads related to cars will be displayed alongside the browsing section. The customer, already brooding about saving fuel on their commute, clicks on the ad to see out the newest hybrids. Gather data on customers’ interests, also as information on how that data is suffering from context (home vs. work, geographic location, etc.) use statistical methods and software to collect data about click-thru and...

On page & Off page SEO – Digital marketing agency in Ahmedabad

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  The game is ON or OFF — Digital Marketing Agency in Ahmedabad SEO is search engine optimization and is used to rank higher in organic search of browsers. There are mainly 2 types of SEO i.e. ON page and OFF page SEO. All work that is done on a website for SEO is called ON page SEO and all the work regarding a website that is done on other websites is called OFF page SEO. We are going to list down the key difference between both of them. It is essential for SEO that you do both. ON Page SEO Tells the crawlers what our website is all about, is relevant to the keywords, and is quick and handy to do. It is comparatively less time taking and can be done very quickly if you are skilled. Mostly on-page SEO is done once a week or when a new page or keyword is added. OFF Page SEO Tell the crawlers how important a website is in terms of authority & popularity. Needs time to build and is related to backlinks. This takes time as you might need to create content for submissions and ppt, e...

Blogging VS Vlogging — Digital Marketing Agency in Ahmedabad

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  Today while doing digital marketing we do both blogging and vlogging. Today there are multiple platforms to blog like medium, WordPress, Blogspot, and multiple platforms to do vlogging such as youtube, Instagram, Tumblr, etc. Digital marketers are using these platforms for multiple backlinks and connections. In this blog, we will be sharing points on how blogging and vlogging are different and which is the best for you. Blogging:- Equipment cost for blogging is almost close to 0 as there is no fancy equipment required, just you plain laptop or tablet will do for blogging. Believe me, I have seen people microblogging from mobile phones too. You cannot stream live or get on an online event like in the case of vlogging and that is a big disadvantage in terms of comparison. When it comes to selling products the details can be specified in writing but we all know that a video will always triumph the appeal of written content. So when you are trying to sell a product or service it is b...

5 pro tips - Come Back With A Roar, How to make your business thrive again 5 pro tips digital marketing by CPBG Digital Marketing Agency

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Corona Pandemic has pressed the economy with burdens like a spring and it's time to bounce back. So are you using digital marketing as a powerful marketing tool to come back on track and are you tapping the market the right way? If yes then here are some pro tips that might come in handy to you or you can visit our website: www.cpbgdigital.com to learn how we provide digital marketing services and how you can benefit from them!  So before we start you need to have basic knowledge about SEO & Social Media Marketing! Here are the 5 pro tips:- 1. Blog As Much As You Can! Every business today small or big has a website or social media pages where it can put up updates regarding their business. And since the corona pandemic is running a marathon since the last 4 months its been a little tight situation for most of the people. So your existing clients must be following you on Instagram or Facebook, so start posting information regarding your product or service and how you ...

7 pro tips on – How to choose the perfect domain name

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Digital marketing agency Your domain name is very essential just like the name of your company. Now it is not necessary that they both should match exactly but it all depends on your marketing strategy too. It can be related to your business name or you can choose pure SEO purpose and focus on keywords while buying the domain or you can balance it both. Let’s take a look at the tips:- Do Go for .com as much as possible: Firstly .com is widely accepted as the best domain extension and .com is the most common too plus it does not relate to any country or business type so it gives you much more freedom comparatively. The domain should be easy to speak & memorable: Like it should be easy for a normal mind to comprehend and should have a catchy ring to it so that people easily remember it. Keep it short and sweet: Now it is very necessary that you keep your domain name short. No one likes to type and in domains you don’t have spaces, so there is a hig...

Keep distance – 6 Feet! , Let’s play the online beat!

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Digital Marketing Agency How cover-19 is changing the methods and way of doing business? Where a lot of business people are suffering, many have come up with new ways to earn. When we were in lockdown, you must have noticed how the demands of groceries were going through an app and were a necessity. First, let us establish the advantages of doing business online! No need for a big office. No need for maintenance of the office. Your product shelf life is your only limit or marketing (for example, if your product expires in 7 days then you can sell at max where your product can reach in 3 days and if it is non-expiring product then the world is your market) Promote you vocal for local to GLOBAL (By this method automatically many businesses will capture the demand at each and every corner) Online payments make your accounting part much clearer and easy. Time of customer & seller both is saved Money is saved while selling online as the cost automatically comes d...